The cost of carpet cleaning in India has been soaring, according to a new survey.
The survey by the Indian carpet cleaning industry group, which has been tracking the carpet industry since its inception in 2006, shows that the cost of cleaning carpet and cleaning its linings has jumped from Rs 2.49 lakhs to Rs 4 lakhs in the last six months.
The survey also found that carpet cleaning companies in India have grown their revenue by about 50 per cent to Rs 2,945 crore, which is a huge jump from Rs 7,000 crore in the first quarter of this year.
The companies have also made an attempt to reduce their costs, reducing their turnover from Rs 5.75 lakhs a year to Rs 3 lakhs, a Rs 1 lakh increase.
The biggest reason for this, said Ravi Chand, general secretary of the carpet cleaning and cleaning services industry group in a statement, is a shift in the consumer mindset and the perception that the cleanliness and quality of the house is a key to good business.
“A new generation of consumers are seeing cleanliness as an aspirational quality that is worth Rs 2 lakhs or more, and they expect more,” said Chand.
“This is the reason for the recent rise in the cost.”
The survey, which took place from February 26 to March 7, also found the price of carpet linings increased by more than half from Rs 1,500 to Rs 1.6 lakh.
In comparison, the price for carpet cleaning, which includes cleaning carpets and cleaning the carpeting and linings, has been falling.
The number of carpet cleaners in India is estimated at around 500,000 to 1.5 lakh, but Chand and other industry experts said that the true figure is much higher.
“The survey is based on actual data and the actual figure could be much higher as there is no mechanism to measure the actual cost of the service,” said Gopal Sharma, senior vice president and head of marketing at Panchas India, an outsourcing carpet cleaning company in New Delhi.
“There is no data on the actual price of cleaning and there is also no mechanism for measuring the quality of carpet or cleaning services.”
Sharma added that a lot of the survey respondents did not want to give a specific number as the survey did not take into account the quality and value of the product being cleaned.
“It’s an important and important part of a carpet cleaning business.
But we do not have any information on the true cost of these services,” he said.
The largest carpet cleaning facilities in the country are located in Mumbai and Chennai, but the industry is expanding at a rapid pace.
Sharma said the average cost of a cleaning is about Rs 2-3 lakhs.
“They are also able to increase their profit by a lot by selling more products at lower prices, especially carpet cleaning,” Sharma said.